At Invo Design, we always keep an eye on the latest trends and transformations in the design world. One of the most noteworthy rebrands recently has been ASDA’s new brand identity, crafted by the creative minds at Havas London. This rebrand is a stellar example of how to balance tradition with modernity, and we are excited to share our thoughts on the new look.
Embracing Modern Channels
One of the standout aspects of ASDA’s rebrand is the comprehensive consideration of modern channels beyond traditional media. This forward-thinking approach ensures the new identity remains relevant and impactful across various platforms, from social media to in-store displays. At Invo Design, we believe this is crucial in today’s digital age. Too often, brands focus solely on traditional media, missing out on the vast potential of digital engagement. Havas London has skilfully navigated this landscape, setting a benchmark for others to follow.
Typography with a Twist
Typography plays a pivotal role in any brand identity, and ASDA’s new typographic treatment is both innovative and charming. Developed in collaboration with Colophon Foundry, the bespoke typography features a characterful and playful uni-case style. This approach—using all the same case, with no distinction between upper and lower case—perfectly conveys ASDA’s fun and friendly personality. It’s a refreshing departure from the conventional and well-overused standard fonts, adding a unique voice to the brand’s visual language.
Playful Graphic Stickers
The incorporation of graphic stickers into the new design is another highlight. These elements inject a sense of playfulness and flexibility, allowing ASDA to creatively showcase its offerings in a very recognisable way. The stickers brighten up the visual identity, making it more engaging and dynamic. This playful touch aligns with ASDA’s brand ethos, reinforcing its image as a friendly and inclusive retailer.
A Harmonious Color Palette
Colour is a powerful tool in design, and ASDA’s refreshed palette is a masterclass in harmony and boldness. The rebrand pairs ASDA’s iconic green with a new dark green hue, creating a balanced and striking aesthetic. This combination not only modernises the look but also adds depth and sophistication. The addition of accent colours for the graphic stickers further enhances the visual interest, making the overall design more vibrant and appealing.
ASDA’s rebrand is a commendable effort that beautifully marries tradition with modernity, yet not straying too far from Asda’s iconic branding which has a positive connection with many families across the UK. By embracing modern channels, introducing a playful typographic style, incorporating dynamic graphic stickers, and refreshing the colour palette, Asda has crafted a brand identity that is both contemporary and timeless. At Invo Design, we appreciate this holistic approach and see it as a blueprint for successful rebranding in today’s multifaceted media landscape.
As we continue to create and innovate, ASDA’s new identity serves as an inspiration. It reminds us of the importance of considering every touchpoint and the power of a well-rounded, thoughtful design strategy. Here’s to more brands embracing the future with creativity and confidence!
